Volvo of Toronto
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Volvo Concept Coupe | Toronto Volvo Experts

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  Volvo of Toronto | Volvo New Designs
      A calm, confident beauty

     “The new Volvo Concept Coupé reveals how
     we could shape our cars from now on. Free from
     the superficial surface excitement of other car brands,
     we add emotional value to the Volvo brand with the
     calm, confident beauty that is the hallmark of
     Scandinavian design,” says Thomas Ingenlath.
Volvo of Toronto | Volvo New Designs
 Volvo of Toronto | Volvo New Designs

     The new face of Volvo

     After a year of rising expectations, the first design by the     
     new Head of Design, Thomas Ingenlath, reveals a bold     
     new design direction from Volvo Cars.

     The Concept Coupe merges contemporary Scandinavian  
     lifestyle and design with iconic elements from Volvo’s    
    1960s era. The result is a confident gentleman’s – or    
     gentlewoman’s – sports car, characterized by daring
     proportions, a new face and an interior brimming with  
     exquisite craftsmanship and innovative technology.

     Volvo unleashed

     The Concept Coupe is the first of a series of three concept 
     cars, all in individual ways representing the next generation
     of Volvo models, starting with the forthcoming All-New Volvo
     XC90 in 2014.

     It is the first car built on Volvo’s new Scalable Product
     Architecture (SPA). Developed in-house for Volvo Cars only,
     SPA liberates Volvo’s designers from the limitations of
     previous platforms. “This is Volvo unleashed,” says Ingenlath.
Volvo of Toronto | Volvo New Designs
 Volvo of Toronto | Volvo New Designs      Powerful proportions

     View the Volvo Concept Coupe from the side to get the full   
     visual impact of its new proportions. The distance between  
     the dashboard and the front axle is extended and the
     greenhouse has been moved slightly rearwards, resulting       
     in a calm, yet powerful stance.

    “Think about the powerful calmness of a lion. He doesn’t   
     have to prowl to command respect. Even lying down he    
     shows what he is capable of,” says Thomas Ingenlath.

     A powerful challenger

     “Over last few years, car design has become increasingly
     standardized and streamlined, and too often defined by
     cluttered and overly complex design. While other brands      
     try too hard to look luxurious and muscular, Volvo Cars will

     stand out as the calm, confident and naturally powerful  

     We have no ambition to blend in, and the Concept Coupe
     efficiently manifests how iconic design will reinforce Volvo’s
     identity,” says Thomas Ingenlath.

Volvo of Toronto | Volvo New Designs
Volvo of Toronto | Volvo New DesignsVolvo of Toronto | Volvo New Designs


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